A fifteen year industry veteran, Pieter has worked across the entire spectrum of the fashion world. Beginning his career in his native Amsterdam, he eventually relocated to the United States where his work has been featured in fashion magazines, coffee table books, on billboards, and in campaigns for major American retailers.

His success inspired him to launch Verhoeven Cosmetics, an exclusive makeup line designed for the modern-day woman. Pieter continues to drive the evolution of makeup and skincare while consistently delivering an immaculate face for discerning clients around the world.