Taylor Joelle / Assistants + PA

Taylor Joelle

OUTSIDE OF WORK:

When I’m not working I enjoy traveling, interior design, floral design, painting, and most importantly, spending time with family and friends.

PROJECTS I FIND MOST EXCITING:

The projects I find most exciting are the ones that are fully hands-on. I was Jessica Paster’s (Top 25 Celebrity Hollywood Stylist) intern for a few years and I enjoy the creative range she gave me when it came to assistant styling and building relationships. Alongside that I love to see the creative process when on set for commercials. This year alone I have been on set assisting for a Tositos commercial, an Absolut Vodka Ad campaign, and a JCPenney campaign. To witness the legwork everyone does on set is inspiring. It drives me as a creative. I really enjoy assisting because I’m able to see inside someone else’s creative lens and how they
collaborate ideas with others.

MY CREATIVE PROCESS:

Research. Research. Research. When given a new project I immerse myself in the research of the client, product, or brand. Once my research has been conducted I create a mood board for the conceptual side of the project. When creating mood boards I pull inspiration from the brand identity, color palettes, architecture, nature, and designs that will give the viewer a better idea of how I see things. Once mood boards are concise, I begin pulling for the client.

THREE ON MY BUCKET LIST:

MET GALA, Dubai, and have a publication in VOGUE.